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Ad Agency Tycoon
BarCoffee Studio Developer
BarCoffee Studio Publisher
2025-02-03 Release
Game News Posts: 20
🎹🖱️Keyboard + Mouse
🕹️ Partial Controller Support
🎮 Full Controller Support
Ad Agency Tycoon v1.2.3

  • Feedback now gives XP

  • Feedback now can be achieved under easier circunstances

  • Fixed a bug where the TV channel would not be destroyed after removing the TV from the scene


[ 2025-07-08 19:54:30 CET ] [ Original post ]

Ad Agency Tycoon v1.2.1

  • Fixed competitors research not being called

  • Fixed layers issues on the scenario

  • Fixed scenario overlaying UI

  • Fixed game soft-locking when trying to position with no available spaces

  • \[macOS]: Fixed Steam Overlay not working


[ 2025-06-06 17:14:34 CET ] [ Original post ]

Ad Agency Tycoon v1.2.0 - Pets are back!

  • Pets are back! Adopt yours!
  • Fixed all known issues regarding achievements and tasks
  • Fixed all known layering issues
  • Performance improvements
  • macOS: Change color from sRGB to P3 Gamut
  • macOS: Changed from OpenGL to Metal API


[ 2025-05-01 15:00:57 CET ] [ Original post ]

Ad Agency Tycoon v1.1.0

  • Improved stats menu with more info (you can check finished ads, current feedback, available branding elements!)
  • Fixed issues when placing items
  • Fixed branding elements not saving
  • Fixed issues when assigning branding elements to an ad
  • Fixed items overlaying other scenario items
  • Fixed an exploit when creating ads
  • Fixed Television sound not being affected by Sound Effects value
  • Fixed staff disappearing when changing offices
  • Fixed glitching layout on menus
  • Shop doesn't auto-close when buying items anymore
  • Improved items sizes on the scenario
  • Improved feedback behavior (should be easier to achieve perfect feedback)
  • RAM usage improvements
  • CPU usage improvements


[ 2025-03-19 22:57:33 CET ] [ Original post ]

Ad Agency Tycoon v1.0.1

  • Fixed wrong feedback calculation
  • Fixed floating tooltip
  • Fixed missing translations
  • Fixed missing icon
  • macOS: Fixed Steam sync


[ 2025-02-03 22:50:40 CET ] [ Original post ]

Ad Agency Tycoon is now available!


Ladies and Gentlemen, The moment youve been waiting for is here! Were thrilled to announce that Ad Agency Tycoon v1.0 is officially LIVE! This release marks a major milestone in the games journey. With a stunning new visual identity, exciting core features, and a completely revamped help system, weve crafted an experience like never before. And this is just the beginningtheres so much more to come! Whats new in v1.0? Achievements Galore Conquer fresh challenges and reach new heights! Enhanced Customization Create the agency youve always dreamed of. Hidden Secrets Uncover surprises scattered throughout the game. Gameplay Refinements Enjoy smoother mechanics, better balance, and a polished overall experience. Step into the world of advertising and lead your agency to greatness. Weve worked tirelessly to ensure a seamless launch, but if you come across any bugs, your feedback will be invaluable in helping us perfect the game. Play now and re-live the golden age of advertising! The BarCoffee Studio Team


[ 2025-02-03 18:27:24 CET ] [ Original post ]

Ad Agency Tycoon v1.0 will be released TOMORROW!

Ladies and Gentlemen, The wait is over! We are thrilled to announce that Ad Agency Tycoon v1.0 will officially launch TOMORROW! This release marks a major milestone in the game's journey. We've gone through a complete revamp, introducing a fresh new visual identity, brand-new core features, and a fully rewritten help systemall designed to enhance your experience. But this is just the beginning! We see this as the foundation for even more exciting updates and expansions in the future. Whats new in v1.0? New Achievements Challenge yourself with fresh goals! More Customization Options Make your agency truly your own. Hidden Secrets & Surprises Explore and uncover mysteries weve scattered throughout the game. Polished Gameplay & Improvements Smoother mechanics, enhanced balancing, and a better overall experience.

We cant wait for you to dive in and shape the future of the ultimate ad agency empire! Your feedback is invaluable, and while weve worked hard to squash as many bugs as possible, we know a few might have slipped through. Your help in reporting them will make the game even better! Join us tomorrow and be part of the journey! See you soon, The BarCoffee Studio Team


[ 2025-02-02 21:56:34 CET ] [ Original post ]

Ad Agency Tycoon v1.0 - Teaser and Beta announcement

Ladies and Gentlemen, Over the past few years, we have been creating something truly unique, and we are thrilled to announce that Ad Agency Tycoon will officially launch in January 2025! [previewyoutube=iIVUk76llzA;full][/previewyoutube] To prepare players for the full release, we are also excited to introduce the v1.0 beta, rolling out in three major phases starting this week. Each phase will include a carefully selected set of features, beginning with familiar elements and gradually introducing new, exclusive content. Additionally, this week, users will notice a complete revamp of the store page, featuring a fresh visual style for the assets. Stay tuned for more updates in the coming days!


[ 2024-12-16 20:48:17 CET ] [ Original post ]

Ad Agency Tycoon v0.7.1

  • Fixed bugs
  • Improved time management when menus are open
  • Improved Ad Progression UI depending on Night Mode value


[ 2024-04-23 19:33:46 CET ] [ Original post ]

Ad Agency Tycoon v0.7

Hello players! We are happy to announce that Ad Agency Tycoon is in version 0.7! In this update, we return to the core of the game, however, with a new, optimized and modernized look. Over the next few weeks, we will update the remaining content with the new template. We are also pleased to announce that we are releasing Ad Agency Tycoon for macOS with this update, with Linux coming soon! We hope you like it!


[ 2024-01-09 20:28:38 CET ] [ Original post ]

DevLog #04 - New UI and accessibility

Hello fellow tycoons! It's time for another update on the development of Ad Agency Tycoon, the ultimate game for marketing enthusiasts. We have some exciting news to share with you today! New UI for Accessibility As part of our commitment to inclusivity, we have implemented a new user interface (UI) for Ad Agency Tycoon that focuses on simplicity and accessibility, particularly for colorblind players. We understand the importance of making our game accessible to as many players as possible, and we believe that everyone should be able to enjoy the game regardless of their visual abilities. Our new UI features a color palette that is designed to be easily distinguishable for players with colorblindness. We have taken into consideration different types of colorblindness, such as red-green and blue-yellow colorblindness, and made sure that the UI elements are clearly visible and distinguishable without relying solely on color. We have also made sure that text and icons are easily readable, and that the overall design is clean and uncluttered for a seamless user experience.

Stay tuned for more updates as we approach the official launch of Ad Agency Tycoon. We can't wait for you to experience the thrill of running your own advertising agency and creating successful marketing campaigns. Thank you for joining us on this exciting journey, and we look forward to seeing you in the game!


[ 2023-04-21 17:40:17 CET ] [ Original post ]

Ad Agency Tycoon v0.6.1

Hello guys! We've come to bring an update to the game that will help us speed up the pace of development. It is an update focused on bug fixes and optimizations. We migrated to the latest version of Unity, which will help us have new development tools. The main intention of this update is to allow us to re-develop the game at the pace of previous years, leading us to new mechanics and functionality.

  • New Sans Serif font standard
  • Reduced disk usage
  • Performance improvements
  • Fixes dozens of bugs


[ 2022-11-18 13:27:11 CET ] [ Original post ]

Ad Agency Tycoon v0.6

Hello everybody! Since our last DevLog, we've changed a lot in Ad Agency Tycoon. Lots of basic mechanics, things that have stayed the same since the initial release of Early Access. But once we're done with these changes, we ask ourselves: Are there any others that deserve a little more attention? In addition to the ad creation system, many elements of the game needed tweaking. Employees. The customizations. Some annoying bugs that have been with us for a while. So we spent the last 4 months fixing the vast majority of bugs, changing basic mechanics, and everything to turn Ad Agency Tycoon into a new game. A new game for those who thought we needed changes, but also the same game for those who liked the way it was. Ad Agency Tycoon v0.6 is the first of a long step in restructuring the game, so that we can finally move on to the final release version. We hope you like it. List of changes: - Skill Tree are now Advertising Elements

  • No more employees needed for the old skill system!
  • Discover new advertising features, and customize yours!
- Restructuring the creation of advertisements
  • No need to advertise in stages anymore
  • Do all the ad at once, and while it's being produced, do other tasks
  • You can now see what each Advertising Element does during advertising production!
  • Feedback? It has its own room now! Put an employee there and get better feedback!
- Restructuring of scenario customizations
  • Few customizations? Problem solved!
  • Now the floor is also customizable!
  • Want a colorful environment? Now each room is individually customizable!
- Restructuring of reputation calculation
  • Everything more simplified!
  • It's the average of the ratings of your last 5 advertisements!
- Restructuring of the inventory system
  • Items disappearing and returning? No more!
- Restructuring of the employee system
  • Didn't like the Assignments system? It's gone!
  • Now every employee has skills! Specialize each one and get the best out of them!
- Restructuring of the room system
  • Fixed rooms? No more!
  • Your rooms are where you choose! And any color you want!
- New Contracts system
  • Looking for quick cash? Contracts can be a good option!
  • Put employees in the Creativity Room, and earn extra income!
- Other things
  • We don't even know which and how many bugs we fixed, but there were certainly dozens!
  • Reduced game disk size. We know that our game takes up little space, but it's always good to reduce, isn't it?
  • New item: Printer.


[ 2022-07-27 17:02:49 CET ] [ Original post ]

There Won't be Light - Steam Next Fest

Hi everyone! Our new game, There Won't be Light, is participating on Steam Next Fest! If you'd like to try it, invite some friends and try the demo! Don't forget to give us some feedback on our Discord!


[ 2022-06-13 17:53:37 CET ] [ Original post ]

DevLog #03 - "This game is repetitive"

Hello everybody! We're making the biggest changes in Ad Agency Tycoon history. But to explain what changes we are making, we first have to explain why we are making them. We are always reading Ad Agency Tycoon reviews and refund reasons, and by far the most complaints are about "this game is repetitive". Every new update, we add new tools and gameplay so that players can have new possibilities for paths to follow. But we never realized that, even with new paths within the game, the first step is always freelance advertising. And in nearly two years of Early Access, we've never touched the game's foundation, thinking it was good enough. We were wrong. As soon as SimFest was over, we discussed what we could implement again, but we ended up coming to the conclusion that we should review the base of the game. And that's what we're doing. We are working on something that we haven't changed in years, and we believe that the game will become much more fluid and dynamic, with the true opening of new paths for the player, not requiring that the first step always be in freelance advertisements. We won't say much more about what's new, but we will show you what will change in what already exists. Expect an update soon. Until then, give feedback, join our Discord and participate in our community!


[ 2022-05-08 17:35:46 CET ] [ Original post ]

SimFest 2022 & v0.5.1 - Q&A Livestream

Hey everyone! We're glad to announce our participation in SimFest 2022, this event will start on March 28th until April 4th. During this time we will give you 40% off in Ad Agency Tycoon. Plus, we have worked on a new update, so make sure you check it out! In this new update we are starting to develop a new mechanics system, evolving from the original idea of creating ads, you can now distribute them to different Local Medias. Now you will also have other competing agencies, fighting for influence in these medias. - Added Competition - Fixed translations - Fixed Media Distribution not saving - Minor optimizations We will also stream a gameplay with the game developers, on March 30th, at 5:30 PM PST. This will be our first live stream showing our game to the Steam Community, we're really excited! We invite you all for a nice time talking about our game, answering questions and gathering new ideas for future implementations!


[ 2022-03-28 17:00:28 CET ] [ Original post ]

There Won't be Light. Wishlist now!

Hi everyone! We are happy to announce our new game, There Won't be Light. This game is a horror co-op experience that changes completely how people interact with other players and the enviroment. https://store.steampowered.com/app/1846940/There_Wont_be_Light/ We hope you guys enjoy the upcoming experience. Don't forget to wishlist now on Steam!


[ 2022-03-25 18:00:43 CET ] [ Original post ]

Ad Agency Tycoon v0.5

Hi Players! We're glad to finish another, perhaps our biggest update so far. We are introducing a new mechanics system to make the game more complex, add new features and ways of management. This update will have a save loss. If you wish to avoid this, you can delete all save files related to feedback. But we recommend starting a new game. - New Feedback Menu: Delete unused feedbacks, along with better organization to manage your feedbacks. - Media Distribution: This is our new mechanics, here you'll be able to distribute your ads for your clients to different medias, and with specific Target Audiences (with specific tastes). You'll get pay for it as you increase your client's sales! - Loan Counter: In debt because you hired a loan? You can now check how much time you have until you need to pay, and you also can pay in advance, with discount! - New sound effects! - Updated main character - Minor optimizations Bug fixes: - Fixed the game freezing when changing to a new scenario - Fixed bug when hiring feedback for completed companies - Fixed typos and translations - Fixed a bug that could cause the "Bad Ad" achievement to pop-up


[ 2022-02-14 17:09:02 CET ] [ Original post ]

DevLog #02

Hi everyone! I would like to bring you, in advance, our new game mechanic, called Media Distribution!
You will be able to publish your advertisements made in different media, and spread your advertisement to different places. But will your advertising meet the expectations of the Target Audiences? Along with this update, to be released later in January, we will have several bug fixes and small improvements. We hope you like it!


[ 2022-01-22 16:08:00 CET ] [ Original post ]

Ad Agency Tycoon v0.4.4

- Restructure of the Shop Menu - Visual change on various HUDs - Implemented the Eureka effect - Small optimizations - Bug fixes


[ 2021-12-22 22:33:03 CET ] [ Original post ]

Ad Agency Tycoon is an Advertising Agency simulator set in the 60's. You are in charge of a new company and your goal is to conquer the market and to become a benchmark in the advertising world. Begin your journey working for small clients, build the necessary reputation to develop your agency, gain the public and the big enterprises attention.

The Golden Age of publicity

Begin your career in the 60's

Your career begins at the Golden Age of publicity. Does your company have what it takes to reach the top of the marketing companies?

Create your advertisement

Do you think your ad should be funny? Artistic or aggressive? Music or voice over? Choose how your ad must be and see if your combination attracts the public attention.

See your results

Different combinations generate different propagandas. Ad Agency Tycoon allows you to visualize the campaign resulted from your choices, and how the final result affects the public.

Build up your business

Get money, build your reputation and upgrade your agency. Get assets to make your workspace more comfortable and efficient, hire employees to build the perfect team and eventually, move to a brand new office!

Features

  • Start in the 60's, Publicity's Golden Age

  • Create advertising campaigns of your liking

  • See your finished advertisement

  • Get the audience feedback to improve your advertising skills

  • Build your reputation and get the attention of the greatest enterprises

  • Buy assets and improve your workspace

  • Hire staff and upgrade your agency



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