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(As of March 20th, 2025 there are 4 days to go until Iron Village releases!)
Iron Village releases on Steam in 3 days March 24th at 9:00 EDT (GMT-4)! Ill have some release notes for the final build later, but for now I wanted to take an opportunity to talk about whats going on now. I want to capture a snapshot before the actual release, and take a bit of a look back at how things got here. Itll be interesting to compare to how everything goes after the release, and how that potentially changes my views of things, but this will more accurately capture my thoughts before further hindsight comes in to mess things up.
To start, why have March 24th as a release date? Well, back in September I signed up for Steams City Builder & Colony Sim Fest basically a special sale page on Steam that shows games that fit the genre, including demos. The festival starts on March 24th. Given that games on sale get the most prominent position on the page, the best way to take advantage of the opportunity would (IMO) be to launch with a release sale: a built-in Steam feature that allows you to set a sale of 10 or 15% off for 7 to 14 days upon initial release.
Setting a hard deadline is fairly scary, but also it was far enough away that I figured it wouldnt be an issue at all but of course, I originally thought this was only going to take a couple of months. So eventually, the desire to make things as well as I could meant that I only actually finished the end game content a couple of weeks ago. This is very much not ideal, since it interferes with the time needed to thoroughly test and balance the game, as well as getting a complete product to YouTubers and Twitch streamers. The net result is that while I think Iron Village is still a good (and most importantly, fun) game, the balance may be a little off, and marketing efforts definitely suffered. The hard deadline also meant annoying the translators a little instead of being able to request translations in bulk, I ended up making some last minute requests along the lines of these are the last two strings, I swear, only to be wrong a couple days later.
(A screenshot of my current town, showing some of the late game content that only squeezed in last minute.)
There is a little bit of polish (for instance, villager working animations) that is not getting done due to the hard time limit, and some last minute changes arent getting tutorial text on launch due to the need to get them translated. Im listing all these negative aspects of setting a hard date, so what are the positives? Well, part of the hard deadline is a motivational factor to actually get this game finished. I dont really get the option of indefinitely postponing the release, since I would lose out on the visibility the festival offers. While I cant tell the future, I can make some rough guesses based on Next Fest last month. Getting that spotlight in the Steam store was enough to take Iron Village from 1025 active* wishlists on February 23rd to 1897 on March 3rd. (As of March 20th, were at 2309 active wishlists.)
*As in, wishlists that havent since been deleted or converted into sales. For transparency, there have been 205 wishlist removals as of March 20th, and 1 conversion: Thiago Mania, who has been translating Iron Village into Brazilian Portuguese.
Will the visibility of the City Builder festival be worth all of those negatives? I think so, but only time will tell. I can say that Im not planning on doing that again, the stress of having a side project with a hard deadline and a full time job, plus actually making time for my family, is too much to do all over again. If I can turn game development into a full time job, then sure, there might be a situation when setting such a deadline so far out makes sense. But otherwise, this is a one time thing.
To wrap up this dev diary, Ill talk a bit about what Im planning on doing post-launch. Some of this definitely depends on how the launch actually goes: if reviews turn out to be quite negative, or theres lots of issues that Ive managed to miss, then its all subject to change. However, the rough plan of releases is as follows:
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